Abstract:
The research is based on the analysis of discourse, which is a common means of socio-political communication. Such an analysis is of particular importance in man-aging socio-political situations in the field of international relations. In the context of the tasks of managing socio-political communication using methods of knowledge representation and processing, a model for representing the beliefs and attitudes of a subject is proposed. The model is based on a cognitive map of the causal relation-ships between factors (concepts) that are significant in the subject's worldview, which verbalizes his belief structure in a given situation. A distinctive feature of the model is the inclusion of valence in it, a parameter for taking into account emotionally colored assessments of the subject (attitudes) in the assessed situation. This model is designed to solve the problems of explication and analysis of the stability and consistency of the structure of beliefs and attitudes of the subject in the assessed situation, analyzing the dynamics of its change through structural analysis. To implement the structural anal-ysis, a system of criteria for emotional consistency and a number of structural indica-tors are proposed to assess the significance and emotional consistency of sequences of statements derived from the model that determine the preferences of the subject when making decisions in a situation. In conclusion, generalizing conclusions are given and the further direction of experimental research is outlined.
Keywords:social management, discourse, attitude, methods of knowledge representation and processing, cognitive mapping, structural analysis.
UDC:
303.732 + 004.82 +316.64 + 316.65 BBK:
60.8
Received: May 23, 2025 Published: September 30, 2025
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