Control in the socio-economic systems

Statement of commercial real estate management problem with consideration of consumer preferences

V. S. Spirina

Perm State National Research Polytechnical University

Abstract: The paper sets the problem of commercial real estate management with consideration of consumer preferences. One of the essential characteristics of the problem is the consumer appeal of estate. The modified Huff model is proposed for estimation of the consumer appeal. Considering consumer preferences allows predicting the attendance of commercial real estate under different management actions. The accuracy of estate attendance forecast is compared for original and modified models on real data of two biggest malls of Perm city. The analysis shows that the accuracy of the modified model is higher, which determines the practical significance of the study.

Keywords: commercial real estate, property management, consumer preferences, consumer appeal, huff model, qualitative model, complex evaluation mechanism matrix.

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