Abstract:
The paper considers mathematical models of conformal behavior that have been developing starting with works of Granovetter and Schelling. The modern mathematical models of conformity, which are investigated by methods of probability theory, game theory and statistical physics are considered in details. The possible applications of mathematical models in accordance with the proposed classification are presented.
Keywords:conformal behavior, social interaction, a model of critical mass, the threshold model of social interaction, social-physics model, crowd control.