Control in the socio-economic systems

Algorithms of information diffusion modeling in marketing activities within the groups of online social network

E. B. Gribanova

Tomsk State University of Control Systems and Radioelectronics

Abstract: The algorithms are presented of information diffusion modeling and of estimating the probability of influence during marketing activities in social network, based on the independent cascade model. The calculation results are given of the probability of influence for randomly generated network with the specified characteristics.

Keywords: social networks, marketing activities, cascade model, information diffusion.

UDC: 519.8