Economics

Problems of PR plating in a construction company

A. A. Beglaryan, L.S. Stepanyan

National university of architecture and construction of Armenia

Abstract: The article presents the most accurate definition of the Sam Black construction sector, the problems in construction, the positive impact of PR technologies and used PR tools on the performance of a construction company. The basics of planning and design for public relations in the context of the key indicators of commercial activity included in the structure of PR strategic and operational plans, as well as PR strategic and operational planning scheme for commercial organization development are presented herein. The formulas for evaluating the effectiveness of a modern company's external PR activities, analyzing the economic parameters of the external PR efficiency, and the system for evaluating the effectiveness of an internal PR are also presented.

Keywords: construction company, PR tools, operational planning, efficiency assessment; economic parameters, PR strategic plans.

UDC: 338.35

Received: 17.09.2019
Accepted: 30.12.2019

Language: Armenian