Economics

Mechanisms and technologies of the marketing management system

A. A. Beglaryan, M.Q. Hakobyan

National university of architecture and construction of Armenia

Abstract: The economic, organizational and information mechanisms and features of managing the organization's marketing activities, as well as marketing management technology and research- to make it easier - are presented to the paper. The economic mechanism has examined needs assessment and consumer demand, own production opportunities, product cost estimation, additional technology and technology costs, product sales and promotion, advertising costs. Organizational includes: identifying potential customers' demands, identifying potential and real competitors, organizing ads, distributing products to markets. Key audiences of the external environment are listed in the information mechanism.

Keywords: marketing system, management mechanisms, modern technologies, productivity.

UDC: 338.35

Received: 17.09.2019
Accepted: 30.12.2019

Language: Armenian