Information Technologies

Visualization of dynamic data structures with flow charts in web analytics

V. V. Laptev, P. A. Orlov, O. V. Dragunova

Peter the Great St. Petersburg Polytechnic University

Abstract: Flow visualization is a tool of graphic presentation of data structures, which has a dynamic semantic context. It is based on the idea of dividing the whole into its component parts and visual separation between them. Data structures are frequent indicators in management and web analytics. This article focuses on the shape of flow charts in web analytics, which was investigated by the eye-tracking methods. We have confirmed the effectiveness of using recommendations for building flow charts, identified the problems of the shape of flow charts in Google Analytics, and offered a solution in the form of a concept for visualization of statistical information.

Keywords: infographics, data visualization, flow charts, sankey diagram, web analytics, google analytics, eye-tracking.

UDC: 004.92:311.218

DOI: 10.18721/JCSTCS.10401