One model of digital habits

A. P. Rijov, P. A. Novikov

Lomonosov Moscow State University, Faculty of Mechanics and Mathematics

Abstract: The paper proposes the formalization of ways of using the information technologies on the basis of the analysis of smartphone's logs. The resulting model of human interaction with other people and information resources (digital world) can be used to personalize such a digital environment and accordingly, to optimize such interaction. A scenario for using the model to personalize the news feed is described.

Keywords: personalization, digital footprint, fuzzy clustering.