Abstract:
The article examines a systematic approach to the development and implementation of innovative satellite services, based on accounting for consumer expectations and forecasting market needs. The authors analyze key factors influencing the successful promotion of such services, including technological trends, competitive environment, and quality management methods. Special attention is paid to technological forecasting methodologies, such as Foresight analysis and weak signal monitoring, as well as the development of roadmaps for creating radically new solutions. A conceptual model of consumer satisfaction integrating ISO 9000 principles is proposed, and mechanisms for adapting services to changing market conditions are discussed.
